About The Show
Why Exhibit at the New Jersey Home and Garden Show?
History
The New Jersey Home & Garden Show has been thriving since 1989! Most importantly, it is a magnet for affluent homeowners with projects in mind and an agenda to buy.
Face to Face Sales
Attendees from all over Central New Jersey visit the show, with the majority hailing from Middlesex, Somerset, Monmouth, Hunterdon counties and Staten Island.
Marketing
We have a healthy media spend that blankets the market in advertising. In the weeks leading up to the show, Radio, Billboard, Digital, Video and social media and strategic partnerships help drive the crowds.
Affluent Buyers
Average Household Income
Middlesex County
Surrounding Counties
Who Attends the New Jersey Home and Garden Show?
Home Owners
%
Own homes more than 20 years old.
With a plan to improve
- interested in kitchen and bathroom projects 48%
- interested in outdoor living projects 40%
- Own their home 94%
- attend with their spouse/significant other 75%
and a budget to get it done!
%
Have Projects in the $10-50k range
%
Have budgeted $50,000 plus for projects.
How do we bring the crowds?
Our show provides great shop-and-compare opportunities for home owners with projects, but that’s not all. It is also a great day out for families and kids!
Multi-channel marketing plan:
- Radio/ TV/ Billboards
- Targeted direct mail
- Strategic ticket discount partnerships
- Behavior, interest & demographic targeted digital advertisements
- Lifestyle features including a expert project advice & crafts for adults and kids
Make the most of your time exhibiting!
- Face-to-Face Selling – Meet your customers in-person!
- Market Services – Educate attendees about the unique benefits of your great company!
- Generate Qualified Leads – We market to affluent home owners from across the region!
- Network – Hundreds of your colleagues will be here!
Who else believes in us?
Hundreds of companies believe in our show and return year after year! Check out our exhibitor list to see the companies that make the New Jersey Home & Garden Show an important part of their marketing strategy!
“Since 2000, this is the only home show in Jersey that consistently delivers quality home buyers. Last year’s show was our best ever. We loved meeting so many local home owners with projects in mind.”
“We have participated in many home shows through the years but we really feel The New Jersey Home & Garden Show is by far the best! We get so excited about it and you won’t meet anyone who will work harder than Eric and Rick to make it the best show possible. It’s a date we always look forward too.”
“This show produces not only high traffic but the quality and demographic of the home owner is spot on.”
Lets talk about exhibiting!
We look forward to your participation in the New Jersey Home & Garden Show! Please feel free to reach out if you have any questions!
February 28 – March 2, 2025
New Jersey Convention & Exposition Center
Rick Dobson
Exhibit Sales Manager
301-564-4050 x104
